Projects Overview
For this project, I focused on improving the search engine performance of Dortech Garage Doors, a Canadian garage door service provider. The main objective was to enhance local search visibility, generate more qualified leads, and ensure the website reached homeowners and businesses looking for reliable garage door services.
This project showcases my ability to implement tailored SEO strategies for local service-based businesses. By focusing on both technical and content-driven improvements, I strengthened their online presence and connected them with customers in need of professional garage door solutions.
Challenges & Constraints
Optimizing SEO for a garage door service company involved several challenges:
- Competing with national and local garage door companies dominating search results.
- Targeting location-specific keywords for homeowners and property managers across Canada.
- Ensuring service pages were optimized for conversions while remaining SEO-friendly.
Projects Solution
To overcome these challenges, I implemented a comprehensive SEO strategy:
- Conducted local keyword research targeting garage door installation, repair, and maintenance searches.
- Optimized on-page elements including titles, meta descriptions, internal links, and service page content.
- Enhanced technical SEO for faster page load times, mobile responsiveness, and better crawlability.
- Strengthened local SEO presence through Google Business Profile optimization and consistent NAP (Name, Address, Phone) listings.
As a result, the website experienced improved search visibility, higher engagement, and an increase in service inquiries from local homeowners and businesses.
⭐ +48% Growth in Local Organic Traffic within 3 months
⭐ Top 5 Rankings for high-intent garage door service keywords
